Growth Culture specializes in developing repeatable revenue systems to help companies in the healthcare space. They focus on creating processes that deliver high-quality, tailored opportunities for their clients. The secrets to their success? Deep industry expertise, powerful AI tools and most importantly, highly targeted segmentation.

“Especially in healthcare, you can't just, for example, pull up a list of medical directors in the provider space and spam them - you have to have a very specific list that differentiates hospitals from practices, and even different types of hospitals or practices like academic centers versus children's hospitals who have very different needs so you can be very, very relevant and unlock the whole buying committee.” says Anthony Nelson, Founder of Growth Culture.

But doing this highly targeted research can be time consuming - this is where Growth Culture needed something to scale their market research and give them very specific data at the same time.

By making Telescope a central part of their strategy, Growth Culture cut their research time by well over 70% which meant speed to impact for clients too. The platform lets them find their perfect leads by doing away with classical filters and introducing natural language search along with smart filters that let you filter for anything you want.

“Telescope takes the guesswork out of filtering - I can get to the right lead in seconds. I'm looking for owners of family medicine practices with a head count of less than 25 that are in Alabama, boom. It'ssegmentation of your territory - really, really quick.”

Not only did Telescope find the right people, it came with accurate contact details so the leads could be actioned immediately. “Telescope gives around 80% accuracy in email validity which is way better than anybody else out there, and even then the 20% are more to do with the fact that people change jobs a lot in healthcare.”

Anthony is a big believer in quality over quantity. Using deep industry knowledge and meticulous planning of buyer personas, he leverages Telescope along with tools like Clay and Lavender to create the ultimate tailored, revenue generation system.

It's no surprise then that his quality over quantity approach goes hand in hand with Telescope's data accuracy. He mentions how it's especially useful for time-strapped founders and resource strapped revenue teams.

Being highly targeted and not spamming huge lead lists sounds good on paper, but does it lead to results? It's a resounding yes.

With its powerful segmentation and data accuracy, Telescope has become crucial in Growth Culture's revenue generating system.

“With Telescope we can get real granular, real quick - so we can send very tailored messages to the right people at the right time. Nobody else is doing this workflow. Together with our market knowledge it's a complete competitive advantage for us”

With a tonne of AI tools out there, it can be difficult to find the process that works best for your needs, but Anthony has found that keeping the numbers low, and making it human makes the real difference.

“We make human outreach that much more effective with AI vs. the other way around. I'd rather see my clients have 10 really good opportunities than 50 leads that are distracting their reps so they can increase their conversion rates, boom their win rates and crush their revenue goals. For me, it's the human to human stuff that makes an impact - and Telescope gives us so much firepower on that. I look at it as the way to have really healthy pipelines for any of the clients I work with”